PRIME Energy Lemon Lime 4PK Shopify Collective Eddie and Bruce Russell on

Eddie and Bruce Russell on a single whiskey

and white—and an embossed logo

The Future Edition is a young and punchy 4-year-old peated single malt matured in former Rye and Bourbon barrels

and attention to detail at every step of the process

Conveying an incontestable sense of joy

PRIME Energy Lemon Lime 4PK Shopify Collective Eddie and Bruce Russell onWe created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function. We dropped our first product, PRIME Hydration in 2022 and since then, we've continued to work countless hours to expand in retailers, reach new markets and formulate new products we know you'll love. Weve been humbled by the process of creating a real brand & surpassing some of the biggest beverage